Channel 4 has announced that they have successfully won the exclusive free to air UK TV rights to broadcast all of Scotland’s matches at the UEFA Women’s Euro 2017 – as well as England’s.
The broadcaster, who have the terrestrial rights for Formula One and have broadcast the Paralympics at both London and Rio, will take over from the BBC who have covered the recent women’s football tournaments. At the 2015 FIFA Women’s World Cup, the BBC showed every single match.
With England and Scotland facing each other in their opening games of Group D, Channel 4 are clearly hoping to take advantage of an increased interest in women’s football. The other two teams in that group are Portugal and Spain.
Stephen Lyle, Channel Four’s Commissioning Editor for Sport spoke of his delight at securing the rights, saying, “With Scotland there for the first time and England’s Lionesses at the top of their game, I believe this tournament is going to be one of the sporting highlights of the summer.”
Channel Four will also broadcast at least one of the Semi-Finals and the Final. More details will be released closer to the tournament.